Tracks X Chocolate Box Training

01 - Overview

A content partnership with Chocolate Box Training exploring the relationship between surfing and training. The project highlighted work from the Northern Beaches High Performance Program while providing surfers with practical movement examples that could be applied both in and outside the gym. It also aimed to challenge misconceptions around training for surfing, with Chocolate Box's in-house media team producing the visual content.

02 - My role

Initiated and developed the partnership between Tracks and Chocolate Box Training.
Concepted the project and established the overall content direction.
Conducted interviews and wrote the accompanying print feature.
Presented the hero reel and developed the concept for the Morning Movement video series.
Liaised with Chocolate Box throughout production, coordinating content delivery, briefing their media team and overseeing the final assets and rollout.

03 - Digital story

Excerpt

Training for surfing was relatively unchartered territory until the last decade or two. It was more about calories consumed at the pub, rather than calories burnt on the ski erg. However, since the turn of the century, surfing has become less of a counter culture movement and with the introduction of the WSL and now the sport’s inclusion in the Olympics, professional surfers train like elite athletes in order to improve their performance.

View full post here ->