About me

I’m Jake Stolte, a storyteller and content creator helping adventure and lifestyle brands build reputation and engagement through considered, editorial-led content and campaigns across digital, social, print and video.

For the past three years, I’ve worked as Digital Editor and Social Media Manager at Tracks Magazine, where I produce and manage written and visual content across the brand’s website and social channels. During my time at Tracks, I’ve helped grow the brand’s Instagram audience from 172,000 to over 200,000 followers, while more than doubling average monthly views from 2.5 to 4 million.

My approach is rooted in strong storytelling, thoughtful creative and an understanding of what makes people stop, engage and care. I enjoy taking an idea from its initial concept through to execution, whether that means writing an article, developing a social concept, producing a video or building a connected campaign across multiple platforms.

While my career in recent years has been rooted in surfing, I’m looking to bring that experience into the wider adventure, lifestyle, health and fitness spaces. Surfing, hybrid training and running are not just interests outside of work; they’re areas I’m genuinely passionate about and would love to bring into my everyday work.