Storytelling Carousels
01 - Overview
A recurring social format designed to transform long-form digital stories into engaging, swipeable narratives for Instagram. The carousels brought together photography, video, typography and editorial design to distil each story into a visual format while driving audiences towards the full article.
02 - My role
Developed the concept and format for the storytelling carousels.
Selected key moments, quotes and visuals from digital features.
Adapted long-form editorial into concise, social-first narratives.
Designed the carousel layouts and visual treatments.
Integrated photography, video and typography to create visual storytelling.
03 - Social rollout
04 - Objectives
Extend the reach of long-form editorial content.
Increase engagement with website features through social media.
Deliver value to audiences natively on Instagram rather than simply posting a link.
Encourage click-through's to the full article.
Experiment with multimedia storytelling by combining static and motion content within a single carousel.
05 - Creative approach
Built each carousel as a visual narrative, using InDesign to structure the layouts and maintain a strong editorial feel, Photoshop for design elements such as deep-etch cut-outs and layered imagery, and CapCut to edit video clips. Combined these elements with strong photography, quotes and concise copy to create dynamic, social-first storytelling.