Mag Content to Digital

01 - Overview

A recurring social series designed to bridge Tracks’ print and digital platforms. Each carousel repackaged a feature from the latest issue into engaging social-first content, helping showcase the magazine while driving engagement, sales and subscriptions.

02 - My role

• Developed the recurring social format and creative direction.

• Selected and adapted magazine features for social.

• Maintained consistent branding across the series.

• Created content designed to drive engagement, sales and subscriptions.

04 - Objectives

• Promote release of each mag issue.

• Showcase strongest editorial features within the publication.

• Extend the reach of print content through Instagram.

• Drive traffic to subscription page.

• Create a consistent visual identity for magazine promotion across social media.

05 - Creative approach

Rather than designing each carousel independently, I created an easily transferable template in InDesign inspired by the magazine itself. Typography, subtle design features and other elements were carried across from print to social, creating a recognisable identity that strengthened the connection between the physical magazine and Tracks' digital channels. Each slide would also be posted as an Instagram story and be followed with a subscribe offer and call to action.