Dave Rastovich
01 - Overview
A feature with Dave Rastovich following the release of his latest surf adventure film, 'Sensing Home'. Using the film as a starting point, the story explored Rasta’s broader approach to surf exploration, sailing and life beyond the screen, creating a more personal portrait of one of surfing’s most recognisable and engaging characters.
02 - My role
Identified and developed the story angle around the release of Sensing Home.
Conducted the interview with Dave Rastovich.
Wrote and edited the feature for the Tracks website.
Developed the social media rollout to extend the story beyond the original article.
Concepted and designed social assets to promote the feature to drive engagement.
03 - Digital story
Excerpt
Dave Rastovich reckons we’ve started outsourcing something essential. Not just directions or forecasts, but instinct itself.
“There’s a big conversation to be had about whether we have handed our skills over to the convenience of technology,” he said.
04 - Social rollout
Objective - Leverage Dave's ability to command attention through his unique perspective on the chosen topics. He's the kind of character whose thoughts naturally make you stop and listen, so the carousel was built around strong, thought-provoking quotes from the interview to give audiences an insight into his worldview.
Creative approach - Built the carousel around Rasta’s personality and perspective, using a mix of striking imagery and editorial-led copy to tell a broader story beyond his latest film, Sensing Home.
Objective - Use a recognisable, audience-favourite moment from Galactik Tracks to capture attention, while using the caption to create a direct connection to the Dave digital story and tease his next chapter.
Creative approach - Repurposed an iconic wave clip from Galactik Tracks to tap into audience nostalgia, then reframed it through Dave's current ambitions with his 32-foot catamaran. Used the caption to bridge the archive footage with the new story and drive traffic to the full feature.
Objective - Re-engage the Tracks audience with Rasta’s career-defining moments, using the current digital story as a reason to revisit his legacy while encouraging audience participation and discussion.
Creative approach - Created a nostalgic, image-led carousel revisiting some of Dave's most memorable moments, then flipped the focus to the audience with a simple call to action asking them to share their favourite. This turned the carousel from a retrospective into a conversation, driving strong engagement through comments.
4,643
Digital story clicks
647.3k
Total Instagram views
1,233
Total Instagram shares