Cyclone Alfred
01 - Overview
A timely web article capitalising on the major news event of Cyclone Alfred, which brought international attention and world-class waves to the Gold Coast. The piece used the overlap between a major weather event and surf culture to capture search traffic and drive engagement.
02 - My role
Identified the SEO opportunity around Cyclone Alfred.
Wrote and published the web article.
Optimised the article around high-value search terms including ‘Cyclone Alfred’, ‘Gold Coast’, ‘Kirra’ and ‘Surf’.
Used the heightened interest around the event to maximise reach and engagement.
03 - Digital story
Excerpt
The past few days on the Gold Coast will be remembered as some of the most remarkable in recent surfing history. As Cyclone Alfred bears down on Queensland and northern NSW, it has also delivered a run of flawless waves to the Gold Coast's most famous stretch of sand, lighting up the Superbank and Kirra in the process.
Digital story clicks - 19,122